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Methods

 

Secondary research

Desk research (official statistics, other published sources, statistics verification with experts, GIS)
Interviews with particular industry experts
 

Primary research

Surveys among corporate end-users/customers:
 

Qualitative

  • In-depth interviews
  • Focus group discussions

Quantitative

  • Face-to-face interviews
  • Telephone interviews

   
Observation  

 

Competitor studies 

  • Mystery shopping
  • Company profiles
 
Main   Methods

Approach

 
  • Teamwork
  • Focus on project ‘s design and logistics problem solving
  • Usage of different sources of information for crosschecking  the data
  • Application of traditional and innovative techniques
  • Analysis of data over period of time – in dynamics
  • Analysis of data in a broader macro-economic and cross-industry context
  • Verification of the obtained data with industry experts
  • Cooperation with the Client on every stage of the project
  
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